Digital Growth, Google Ads & Analytics

What Google Ads certifications do you hold?

We hold active Google certifications in Google Ads Search, Google Ads Display, Google Ads Shopping, AI-Powered Performance Ads, Google Ads Measurement, Foundations of AI-Powered Search Ads, Campaign Manager 360 (CM360), and Google Analytics 4 (GA4). Our certifications are kept up to date to ensure we're using the latest Google Ads features, AI capabilities, and measurement best practices.

How much should I spend on Google Ads?

Every business is different, but we generally recommend: local businesses £1,000–£3,000/month, growing businesses £3,000–£10,000/month, and national campaigns £10,000+/month. We'll recommend the right budget during your discovery call based on your goals, market, and competition.

Is your management fee included in the advertising budget?

No. Your Google Ads budget is paid directly to Google, while our monthly management fee covers strategy, campaign management, optimisation, reporting, and ongoing support.

Can I change my add-ons after we start?

Yes. Your package isn't fixed — add extra campaign types, tracking, or reporting as your needs grow, or scale back if priorities shift. Changes take effect from the start of the following month.

How long does it take to see results?

Most campaigns begin generating meaningful data within 2–4 weeks. Significant improvements in lead quality, cost per acquisition, and return on ad spend are typically achieved within 8–12 weeks through continuous optimisation and testing.

Can you improve my existing Google Ads account?

Absolutely. We can audit your current campaigns, identify opportunities for improvement, implement accurate tracking, and optimise performance to maximise your return on investment.